ON COMMUNICATION 3

Communication is the lifeblood of an organization. It includes the structure through which messages pass and the way information is presented, as well as the actual content of the messages themselves. Whether speaking, writing, listening or reading, communication is more than a single act. It’s a dynamic, transactional two way process that can be broken into 6 phases: Conceiving an idea – Sender Transforming the idea into a message – Encoding Relaying the message through a communication channel (verbal/non verbal, spoken or written) and medium (telephone, letter, memo, computer, face to face exchange and so on) – Transmitting Receiving the message – Receiver Interpreting the message – Decoding Receiver’s response – Feedback Organizations today understand that their success depends on the ability of their employees and managers to communicate effectively. And they also know that communication and effective communication are not the same. Communication is the process of sending and receiving messages. Effective communication however, occurs when individuals achieve a shared understanding, stimulate others to take action and encourage people to think in new ways. Ability to communicate effectively: Increases productivity - both yours and the organization’s Helps to anticipate problems, Make decisions Coordinate work flow Supervise effectively Develop relationships Promote products and services One can control the impressions made on colleagues, clients and supervisors One can perceive and respond to the needs of the shareholders